Today the personality of your brand and of your business is very important. Many studies have investigated on how the background music affects a brand’s recognisability by its customers and on the relationship with it.
The music in the store is a real marketing tool and taking care of the music selection has turned essential for those who want their business to grow.
According to some studies, like the one conducted in 2016 by the Marketing Department of the Bocconi University in Milan, the use of music in a store can increase sales from 2% to 10%. Using selected and ad hoc target music based on the type and age of your clients certainly helps you achieve those results.
Once you have identified your target, you can build a very recognizable soundscape that fits perfectly with the style and personality of your brand, thus enhancing the positive effects.
Of course, the degree of segmentation and the specificity of your brand’s target can vary greatly, but an accurate work of study and selection allows also companies with a large audience to find a tailor-made solution.
This is why Soundreef relies on Music Supervisor experts with strong musical and marketing skills in order to provide excellent pre-selections for your in-store radio and the most suitable solutions for any business.
How Soundreef works for your activity
Soundreef provides music to your in-store radio and allows you to save from 20% to 50% with a simple and cheap license alternative to the current ones.
Thanks to the pre-selection of Music Supervisors, it will be easier to make your shop a pleasant and harmonic environment for employees and customers with an appropriate musical selection capable of transmitting values and strengthening their Brand Awareness.
Today Soundreef has a catalog of over 350,000 songs and works in more than 20 countries around the world, reaching 2.5 million of listeners every month.
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