In the past 24 hours alone,how many companies have told you that they have “customers all over the world”? We don’t know what that means for them, but we want to share with you what it means for us.
First of all, it means studying the countries where we want to propose our licensing model. For this, we work in all of the five continents with those companies that provide background music to shops, gyms and shopping centres: our in-store music partners, who offer music dissemination services to commercial establishments.
Over the years, increasingly more in-store partners, from Europe to the Middle East,from Asia to Latin America,have chosen to distribute the Soundreef catalogue in the outlet sof important commercial sectors.
Among these macro-areas, the extra-European one where we are most present is Asia -where we find high-potential countries that are capable of fast acceleration, such as China, Japan, Philippines, India, Indonesia and Taiwan. Here our music is particularly popular in clothing shops, home decor and DIY stores, as well as in restaurants.
The situation is quite similar in Europe, where retail shops are the main destination for our tunes, followed by restaurants and supermarkets–we can see you tapping on your cart as you go shopping!
The scenario is entirely different in Latin America and the Middle East, where our music is spread mainly in supermarkets and clothing shops:more than half and more than two-thirds, respectively, of our music catalogue are dedicated to these two businesses.
Knowing this data helps us to strengthen our presence in the world, and thanks to a stronger presence we can improve the accuracy of that data and the analysis we make of it.
Because, unlike many, we don’t care about having customers all over the world.
We care about making our customers happy, wherever they are in the world.
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