The right soundtrack can boost your average income by a +6%, says a study by Bocconi, renowned Italian University
If you are not 100% sure about how important background music is for your business, check out what a study by Università Bocconi, one of the most renowned Italian Universities, found out: broadcasting the right in store music can make your average income rise between +2% and +10%.
The study found out that background music plays a key role especially in department stores, where it affects the customer experience making it way more pleasant.
The wrong In Store playlist could discourage your customers from visiting your store, it could also push them to spend less and less time there. Also, managers and employers agree that a well made music selection can help set the right mood for your store, improve productivity and make them more inclined to feel connected with the customers.
When it comes to customers, their tastes change according to their age, so you always have to keep in mind who your brand is talking to: for example more upbeat tunes may please younger customers.
A growing number of studies confirm the positive effects of the right background music both for employers and customers.
With Soundreef Media service you get access to a library of hundreds of thousands of songs for your business. Our Music Supervisors will select them to meet the needs of your business, so your store will always have the right sound. You can also count on 43 different thematic channels for your webradio. That’s why more than 60.000 businesses, from more than 27 countries, already chose Soundreef.
If you want to know more about us, get in touch at: info@soundreef.com
