The sales points that broadcast Soundreef music are currently more than 60,000 in 27 countries worldwide.
Italy, Germany, Greece, Poland, Romania, Northern Ireland, Russia, Finland, Sweden, Norway, Turkey, Spain, Israel, Chile, Peru are just a few examples of the countries that are experiencing an impressive rise in the number of Soundreef Background Music Licenses. But which sales points are we talking about?
Let’s look at the top 5 stores types that broadcast Soundreef Music.
Raking 5th, we find SPAs, gyms and beauty centres, better said 5.48% of the stores currently broadcasting Soundreef music in their sales points.
SPAs’ activities are all aimed for our care and our wellness, during our entire stay. Here’s where music plays a fundamental role in creating a strong emotional bond between the environment and the hosts, accompanying them through their wellness path with the appropriate Chill and Relax atmosphere.
Having an insight and searching for the right music from all over the world for this kind of situation has been the dedicated commitment of our Music Supervisors during these years, so as to be able to provide the right sound for top players SPAs in the field.
Gyms need a different work.
These venues often need up-tempo tracks to get the right energy, songs that make us feel good and beat the fatigue, as well as something softer sometimes to terminate our fitness sections with a bit of stretching. Different disciplines ask for different moods, and mostly different speeds/BPMs to give the appropriate rhythm to our body when exercising.
Every step of the training has its different tempo and sound, and that’s what our Music Supervisors have studied and acknowledged together with the best disciplines’ trainers.
Music in gyms must be a crucial partner for us during our various fitness sections, helping us cope with the fatigue without losing sight of our goals. It must be a continuous and positive momentum for our brain.
In 4th position of this special rank, representing 10.03% of the businesses broadcasting Soundreef Music, we find restaurants.
Many sound design professionals agree on considering the right background music as something customers will not remember of their experience, without being distracted from their food path. They find common ground too in defining background music as crucial for the brand identity and concept, especially in restaurants, where music is listened to with the heart more than the brain.
While it is true that cooking, raw materials and wines are the three main keywords of quality-oriented restaurants, sound design cannot be underestimated, as it affects the customers’ final judgement.
A relaxing and hospitable atmosphere is the ideal partner for our food experience. Music is like light: it defines the environment. Perfectly aware of all this, our Music Supervisors often work as architects in this kind of venues, arranging the right sound selections, suitable for the specific cooking fil rouge as well as for the space to be filled, searching for something comfortable and never intrusive.
Ranking 3rd, as 13.21% of the stores using Soundreef Music, we have retail sales points: from stationers to shoe shops, from toy shops to hardware stores, and from bookshops to perfumeries.
It has been demonstrated so far by many studies in the field (such as the analysis carried out by the Università Bocconi) that the choice of the background music affects purchases as well as the time spent inside the stores themselves. Sales points broadcasting the right music can see their customers spending from 2 to 10% more time in their stores, with a consequent impact on purchases too.
Imagine therefore how important the work of our Music Supervisors can be in all this.
Not to mention how an accurate music selection can enhance mood and productivity of the staff. More satisfied managers and employers means better purchases.
2 Super and Hypermarkets
They’re in 2nd position, 24.91% of the stores that choose Soundreef Music: they’re super and hypermarkets.
One of the major studies on background music in stores, which is “Effects of music in service environments: a field study”, by J. Duncan and Louis M. Capella, demonstrated how music plays a crucial role in customers’ purchase process. Living the purchase experience as something relaxing and free of time obligations leads to a natural increase in purchases themselves. All this is even clearer in the field of super and hypermarkets.
The right music, a familiar and a cosy atmosphere can affect customers’ considerations on their experience in sales points, filling in the shopping carts at the same time.
Here’s thus a further challenge for our Music Supervisors.
And ranking 1st, as 30.91% of the stores with Soundreef music in their sales points, we find boutiques and clothing stores.
That’s exactly where the importance of the music selection gets even clearer, as marketing and brand definition mean. It’s not just simply “background music”, but more a real “music design”, a sound path giving voice to the store spaces and addressing customers with the definition of the sales point’s style and language.
It is an actual identity and brand enhancement issue. And it’s the right music creating the perfect carpet on which to embed and value the customers-staff relationship, with the benefit of the sales.
Here’s another priority for our Music Supervisors, attentively tailoring the perfect soundtrack for the different fashion brands, season after season.
To know more: ww.soundreefms.com
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