What kind of music should you choose for your business? It’s not a light-hearted decision but following these 6 steps can take you on the right track.
If you are looking for some suggestions on how to choose the background music for your business, stop looking around! Here’s our 6 tips:
- Pick a genre
Music should speak as the voice of your brand. You should choose a genre that matches your store’s personality. - Know your customers
The better you get to know them and their preferences the easiest will be to select the right music. - Not all the music works
Opt for a simple background track. A complex song could make customers feel the need to leave swiftly - Don’t leave the choice to your employers
Your income may decrease by as much as 6% if they are to choose your music. Sound Design is not a matter of taste. - Adjust the volume
The right volume can make your customers spend 15 to 33% more time in your store than usual. You want them to leave quickly? Pump it up. - Don’t use just one playlist
Think about who spends tons of time in your store: the same music on repeat can easily get them bored.
If you found these tips to be useful, be assured that with Soundreef Media Service you can count on 43 different radio channels divided by genre for your webradio. This is why over 60.000 businesses in over 27 countries worldwide have already chosen Soundreef.
Get in touch with us at: info@soundreef.com
