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In the past 24 hours alone,how many companies have told you that they have “customers all over the world”? We don’t know what that means for them, but we want to share with you what it means for us. First […]

How did you become asupervisor at Soundreef? Through a 360° journeyin the music. I am a producer/DJ and sound designer, so I have both artistic and technical skills -from arrangement to mastering. Also, as a DJ, I am constantly monitoringglobal music trends. This allows me to first evaluate and select the music to be submittedto Soundreef Media Service, and then to organize itin playlists that sound pleasant to consumersand,above all,that are effective for our customers. Could you explain uswhat your work consists of? Amajorpart consists in keeping up to date withthe music catalogue, because it really is huge and it updates very quickly. This allows me to understand which songs can work best on which brands, but it’s not enough. The radios that use our music are located all over the world, soI interact with them to understand the trends and needs of the variousterritoriesas adequately as possible. How many playlists have you created for commercial premises? I lost count, but roughlyI would say thousandsof them. In doing this, how important is your personal experience as a consumer? In my opinion, even more than your own experience, it is important to understand to which type of consumer the brand is addressed. I try to profile themas much as possible, analyzing the work that competitors do, to createthe correct schedule for the target audience, always trying to move the balla little bit forward. How isSoundreef Media Service different from its competitors? From my point of view, there are two factors that bring outSoundreef Media Service when compared to its competitors. The first is the quality of the music: we select songs that are not intended to act as a carpetbut rather, songs that follow the classical recording journey, and that we use for this type of business. The secondfactoris indeed our selection -thecareful study of every single track. This year, due to the pandemic, people have experienced commercial spaces less: has this caused any changein musical demands? The speed at which we are returning to ournormal lives makes it difficult to make any prediction. I can say that some genres have seen a growth inpopularity-I am thinking of ChillHop and Ambient -and this, in my opinion, reflects both the slowdown of the last year and a half and the greater introspection it has brought on. Will all the limitations imposed on public spaces affect their sound system? In my opinion, they affect the music more. Not being able to experiencesome space has led to the searchfor new ones. I am thinking of physical activity at home, for example. It was music that has had to adapt to these new geographies, mouldingitself in a liquid way according tothe space.Just as we have done, after al.

Gone are the days when shopping was only a matter of going out to buy things. At a time when everything can be bought online, touring shops or shopping centres is less and less about consumerism and more and more […]

Have you ever waited for a song to finish before you do something? Then you already know what we are talking about. Recent studies have shown that the right background music can lead to a 2% to 10% increase in […]

Choosing the right music for your sales point is never easy and needs you to focus on many points. First question, when dealing with this decision, is whether we should use a latest-top-trending-hits selection – with tracks like Lady Gaga’s, […]

The sales points that broadcast Soundreef music are currently more than 60,000 in 27 countries worldwide. Italy, Germany, Greece, Poland, Romania, Northern Ireland, Russia, Finland, Sweden, Norway, Turkey, Spain, Israel, Chile, Peru are just a few examples of the countries […]

What kind of music should you  choose for your business? It’s not a light-hearted decision but following  these 6 steps can take you on the right track. If you are looking for some suggestions on how to choose the background […]

A new song called “Revolución de Humanidad” (“Revolution of Humanity”) got its birth from the collaboration between two of the many Soundreef artists in Spain, Señor Positivo and Charly Taylor, for the label “The Beats Lover Corporation”. Since the beginning […]

Music can impact your mood, that’s why choosing it’s a key decision for your business. Our Music Supervisors think about you with their monthly playlist Did you know that different music genres can impact both your mood and your visual […]